The best 5 online marketing strategies for small business

Building marketing strategies for small businesses

If your goal is success in business, it is crucial to have an strong online internet marketing strategy in order to be able to increase on sales and profitability, and to be successful in today's competitive online economy. Small businesses that are mainly conducting their business with online marketing need to seriously consider the following online marketing strategy list which will help grow their online business successfully:

Developing a Content Marketing Strategy

This strategy is based on providing existing and prospective customers with all information pertaining to your business, service or product. This information can be delivered out to customers by way of articles, blogs, printed brochures and press releases on the website of the small business. The content delivered, should consist of high quality, highlighting the purpose and benefits of the business along with any USPs of the business. You need to be able to create interest for your target audience so that they can be drawn to your business and even inform others about it by word of mouth advertising.

Smart Search Engine Marketing tactics

This marketing tactic is imperative for a small business by giving them an opportunity to be able to compete even with their much larger competitors through visibility on search engines. Using search engine optimization, you will be able to enhance your visibility to your target audience by obtaining a good search engine ranking on Google especially.

Improve Your Local Search Marketing Strategy

This tactic includes the optimization of a website for search engine results, but is also inclusive of the function of maps with search engines like Google. Through this strategy, your small business can be listed with address information and mapping to give a brief set of information to your customers for visiting your business. Customer services like your website address and phone number may also be listed through this Local Search Marketing Strategy. With the help of the above mentioned online marketing tools and strategies, you can be sure to enhance the presence, visibility and awareness needed for the success and prosperity of any small business.

Effective Email Marketing Strategies

This e-marketing strategy revolves around the creation and building of an email list of all present and potential customers which will include their names and emails. This strategy is more customized as individuals receive emails through which you can engage with them on a regular basis even when they are not purchasing from you. This is a good way of staying in touch with your customers via informative emails, and exclusive discounts, reminding them about your business offerings and why they should choose to buy from you. Email opt-ins can also be placed on your website for conducting email conversations.

Social Media Marketing Plan that work

This e-marketing strategy is useful for strengthening your customer base, using the power of the social media to influence them into purchasing your products or services. Social networking sites like Twitter, LinkedIn, Pinterest and Facebook are highly beneficial for keeping current and prospective customers informed and updated about the happenings, upcoming events and incentives and latest additions of any small business. It is also an important source of getting to know the demands, desires, and expectations of customers along with being aware of the feedback they provide.

Top 7 Common SEO Mistakes That People Making In 2016

Do You Make Any of These 7 Simple SEO Mistakes ?

There's a lot of buzz about SEO (Search Engine Optimization), and many businesses are looking at ways to increase their website visibility with the major search engines (Google, Yahoo, and Bing).
I am going to show you 7 “SEO mistakes” that holding back people from their success. Before you start doing SEO optimization for your site or for your client sites it is important for you to read about SEO mistakes in 2016.

 If you have made the investment in an SEO program for your business site, you'll want to make certain that you're not making any of these SEO optimization mistakes:

1. No SEO strategy. How will you know you're reaching your SEO marketing goals if there's no plan ? SEO can easily become a waste of time and money when there is no strategy or action plan. A clear solid strategy helps ensure that all your online efforts work together to rank your site in first page.

2. Social media marketing. You need to post a good helpful and relevant content to keep your fans and followers coming back to your page and sharing your posts.

3. keyword stuffing penalty. Google penalizes websites that load their pages and meta tags with keywords or numbers. According to Google experts, this includes cities, zip codes, and phone numbers. Not only will it not boost your SEO, it will hurt it.

4. Inadequate keyword research. you cannot predict how users search for the products or services in your site content. There are a lot of keyword research tools online; you should use them.

5. bad building links strategy Using poor quality or broken links (includes spammy links). Low quality links don't serve any useful purpose to search engine users, and this flies in the face of the user experience Google wants for them. It's viewed by Google as manipulation of search results and negatively impacts SEO. In addition, buying or selling links is a direct violation of Google's Webmaster Guidelines.

6. Publishing Too Often: Google has stopped favoring sites that update too often content. it means, publishing too often may penalize your Google site ranking. It is very strange that many seo experts or “SEO Gurus” still recommends writing content too often.

7. Focusing Too Much On On-Page SEO: Probably you already know what is On-page SEO optimization? I don’t want to waste your time in explaining On-page SEO optimization. For exemple There is many WordPress Plugins that can help you optimize your page but focusing too much on On-page SEO is one of the biggest mistakes that people are making in this 2016 world of SEO. On-Page is important but. If you want to rank your site the first page on Google you have to hard working on a good quality link building and relevant content.